Meaning of “recall” in the English Dictionary

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"recall" in English

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recallverb

uk ​ /rɪˈkɔːl/ us ​ /ˈriː.kɑːl/

recall verb (REMEMBER)

B2 [ I or T ] to bring the memory of a past event into your mind, and often to give a description of what you remember:

The old man recalled the city as it had been before the war.
"As I recall," he said with some irritation, "you still owe me €150."
[ + (that) ] He recalled (that) he had sent the letter over a month ago.
[ + question word ] Can you recall what happened last night?
[ + -ing verb ] She recalled seeing him outside the shop on the night of the robbery.

› [ T ] to cause you to think of a particular event, situation, or style:

His paintings recall the style of Picasso.

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Thesaurus: synonyms and related words

recallnoun

uk ​ /rɪˈkɔːl/ us ​ /ˈriː.kɑːl/

(Definition of “recall” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"recall" in American English

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recallverb [ T ]

us ​ /rɪˈkɔl/

recall verb [ T ] (REMEMBER)

› to bring the memory of a past event into your mind:

I can vividly recall our first kiss.
[ + that clause ] He recalled that he had sent the letter over a month ago.
[ + question word ] Can you recall what happened last night?

recall verb [ T ] (ASK TO RETURN)

› to order the return of a product made by a company because of a fault in the product

recallnoun [ C usually sing ]

us ​ /ˈri·kɔl/

› an order for the return of a product made by a company because of a fault in the product:

The government ordered a recall of the garment, saying it could burst into flames.

recallnoun [ U ]

us ​ /rɪˈkɔl, ˈri·kɔl/

› the ability to remember things:

He has perfect/total recall.

(Definition of “recall” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"recall" in Business English

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recallverb [ T ]

uk ​ /rɪˈkɔːl/ us ​

› COMMERCE if a company or manufacturer recalls a particular product, it officially asks stores and consumers to return it because it is not safe to use:

The Consumer Product Safety Commission said the company is recalling 773,900 toys because of safety concerns.
At least six pet food companies have recalled products made with imported wheat gluten tainted with a toxic chemical.

› MARKETING to remember something you have seen or heard in an advertisement:

Research by a leading marketing corporation shows that 42% of shoppers can recall a brand they've seen on in-store screens.

recallnoun

uk ​ /ˈriːkɔːl/ us ​

› [ C ] COMMERCE a process in which a company or manufacturer officially asks stores and consumers to return a product because it is not safe to use:

The current recall involves salad mix that was processed at a plant in Ohio.
The group's global recall of nearly ten million laptop computer batteries had devastated its third-quarter earnings.
a product recall
issue/announce/order a recall In some cases, regulators and carmakers can spend months looking into possible defects before issuing a recall.
The drugs company denied that any agency or group had pressed for a recall.
a major/massive/large recall (of sth) It issued a massive recall of its peanut butter brands after a multistate salmonella outbreak.

› [ U ] MARKETING someone's ability to remember something that they have seen or heard in an advertisement:

Creating a memorable tagline can be a highly effective way to boost brand recall.

(Definition of “recall” from the Cambridge Business English Dictionary © Cambridge University Press)

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