recommended retail price Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “recommended retail price” in the English Dictionary

"recommended retail price" in Business English

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recommended retail pricenoun [S]

uk   us   ( US suggested retail price, abbreviation RRP)
COMMERCE, MARKETING the ​price that ​customers should ​pay for ​goods according to the ​manufacturer: The ​publisher may ​include the ​recommendedretailprice on the ​cover of the ​book. Dealers who ​sell the ​car for more than the manufacturer's suggested ​retailprice are not playing ​fair.
(Definition of recommended retail price from the Cambridge Business English Dictionary © Cambridge University Press)
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