reference group Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “reference group” in the English Dictionary

"reference group" in Business English

See all translations

reference groupnoun [C]

uk   us  
MARKETING a ​group of ​people that ​influences the decisions and ​opinions of a ​person or ​group: Whether a ​personfeltrich or ​poor compared to their ​referencegroup was also a way of ​predictingspendingbehaviour.
a ​group that ​advises a ​company or an ​organization on a particular ​subject: a consumerreferencegroup The Government intended to ​form an industryreferencegroup to ​provideexpertadvice.
a ​group to which a ​person or another ​group is compared when you are ​studying the ​effects of something: They ​studied the difference between the industry's ​growth in the country as a whole, and the same industry's ​growth in the appropriate ​referencegroup. Children of ​householdsclassified as having high or ​intermediateincome were used as the ​referencegroup.
(Definition of reference group from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of reference group?
Add Cambridge dictionaries to your browser to your website

“reference group” in Business English

Just who is driving this thing?
Just who is driving this thing?
by ,
May 03, 2016
by Colin McIntosh Do you remember Herbie the Love Bug? Herbie was a 1963 Volkswagen Beetle car in a string of Walt Disney movies. In typical Disney anthropomorphic style, Herbie goes his own way, falls in love, cries, plays jokes, and generally has a mind of his own. While the new driverless cars, like those being

Read More 

Word of the Day


one of the independent groups of stars in the universe

Word of the Day

trigger warning noun
trigger warning noun
May 02, 2016
a warning that a subject may trigger unpleasant emotions or memories This is not, I should stress, an argument that trigger warnings should become commonplace on campus.

Read More