Meaning of “relationship marketing” in the English Dictionary

business-english dictionary

"relationship marketing" in Business English

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relationship marketingnoun [ U ]

uk us

MARKETING, COMMERCE the activity of building good relationships with customers so that they continue to buy a company's products or services over a long period of time:

The book is a practical guide that helps marketers and others integrate relationship marketing into a business.

(Definition of “relationship marketing” from the Cambridge Business English Dictionary © Cambridge University Press)