relationship marketing Meaning in the Cambridge English Dictionary
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Meaning of “relationship marketing” in the English Dictionary

"relationship marketing" in Business English

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relationship marketingnoun [U]

uk   us  
MARKETING, COMMERCE the ​activity of ​building good ​relationships with ​customers so that they continue to ​buy a company's ​products or ​services over a ​longperiod of ​time: The ​book is a practical ​guide that helps marketers and others ​integraterelationshipmarketing into a ​business.
(Definition of relationship marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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