Meaning of “relaunch” in the English Dictionary

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"relaunch" in Business English

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relaunchnoun [ C ]

uk /ˈriːlɔːntʃ/ us MARKETING

a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form:

The cinema complex marked its relaunch after a £50 million redevelopment.
The retailer plans a high-profile relaunch later this month.
relaunch of sth BMW's relaunch of the classic Mini received much positive buzz.

relaunchverb [ I or T ]

uk /ˌriːˈlɔːntʃ/ us

MARKETING to make a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form:

The charity relaunched its credit card last week.
relaunch sth as sth The Daily Mail was relaunched as a mid-market tabloid, aimed at the emerging market of younger women.
We will be restructuring and relaunching next year.

(Definition of “relaunch” from the Cambridge Business English Dictionary © Cambridge University Press)