relaunch Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “relaunch” in the English Dictionary

"relaunch" in Business English

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relaunchnoun [C]

uk   /ˈriːlɔːntʃ/ us   MARKETING
a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form: The cinema complex marked its relaunch after a £50 million redevelopment. The retailer plans a high-profile relaunch later this month.relaunch of sth BMW's relaunch of the classic Mini received much positive buzz.

relaunchverb [I or T]

uk   /ˌriːˈlɔːntʃ/ us  
MARKETING to make a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form: The charity relaunched its credit card last week.relaunch sth as sth The Daily Mail was relaunched as a mid-market tabloid, aimed at the emerging market of younger women. We will be restructuring and relaunching next year.
(Definition of relaunch from the Cambridge Business English Dictionary © Cambridge University Press)
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“relaunch” in Business English

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