relaunch Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “relaunch” in the English Dictionary

"relaunch" in Business English

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relaunchnoun [C]

uk   us   /ˈriːlɔːntʃ/ MARKETING
a new attempt to ​sell a ​product or ​service, often by ​advertising it in a different way or making it ​available in a different ​form: The cinema complex ​marked its relaunch after a £50 million ​redevelopment. The ​retailerplans a ​high-profile relaunch later this month.relaunch of sth BMW's relaunch of the classic Mini received much ​positivebuzz.

relaunchverb [I or T]

uk   us   /ˌriːˈlɔːntʃ/
MARKETING to make a new attempt to ​sell a ​product or ​service, often by ​advertising it in a different way or making it ​available in a different ​form: The ​charity relaunched its ​creditcard last week.relaunch sth as sth The Daily ​Mail was relaunched as a mid-market tabloid, ​aimed at the ​emergingmarket of younger women. We will be ​restructuring and relaunching next ​year.
(Definition of relaunch from the Cambridge Business English Dictionary © Cambridge University Press)
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“relaunch” in Business English

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