Meaning of “reposition” in the English Dictionary

business-english dictionary

"reposition" in Business English

See all translations

repositionverb [ T ]

uk /ˌriːpəˈzɪʃən/ us MARKETING, WORKPLACE, MANAGEMENT

to change the way that people think about a product, service, or company:

She has completely repositioned the newspaper, from the political right to a broadly left of centre position.
reposition sth as sth The airline has been trying to reposition itself as a regional carrier, but it still spends like a national one.

(Definition of “reposition” from the Cambridge Business English Dictionary © Cambridge University Press)