reposition Meaning in the Cambridge English Dictionary
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Meaning of “reposition” in the English Dictionary

"reposition" in Business English

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repositionverb [T]

uk   us   /ˌriːpəˈzɪʃən/ MARKETING, WORKPLACE, MANAGEMENT
to ​change the way that ​peoplethink about a ​product, ​service, or ​company: She has completely repositioned the ​newspaper, from the ​politicalright to a broadly ​left of ​centreposition.reposition sth as sth The ​airline has been ​trying to reposition itself as a ​regionalcarrier, but it still ​spends like a ​national one.
(Definition of reposition from the Cambridge Business English Dictionary © Cambridge University Press)
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