Meaning of “repositioning” in the English Dictionary

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"repositioning" in Business English

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repositioningnoun [ U ]

uk /ˌriːpəˈzɪʃənɪŋ/ us also product repositioning also MARKETING, WORKPLACE, MANAGEMENT

the process of changing the way that people think about a product, service, or company:

We are beginning to feel the benefits of the repositioning we have done.
a repositioning strategy

(Definition of “repositioning” from the Cambridge Business English Dictionary © Cambridge University Press)