Meaning of “research method” in the English Dictionary

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"research method" in Business English

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research methodnoun [ C ]

uk us

MARKETING, MANAGEMENT a particular way of studying something in order to discover new information about it or understand it better:

A focus group is a research method that's typically used to understand a consumer's reaction to a product or service.

(Definition of “research method” from the Cambridge Business English Dictionary © Cambridge University Press)