research method Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “research method” in the English Dictionary

"research method" in Business English

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research methodnoun [C]

uk   us  
MARKETING, MANAGEMENT a particular way of ​studying something in ​order to discover new ​information about it or understand it better: A ​focusgroup is a ​researchmethod that's typically used to understand a consumer's ​reaction to a ​product or ​service.
(Definition of research method from the Cambridge Business English Dictionary © Cambridge University Press)
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