Meaning of “return on marketing investment” in the English Dictionary


"return on marketing investment" in Business English

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return on marketing investmentnoun [ C or U ]

uk us abbreviation ROMI

MARKETING, FINANCE, ACCOUNTING the profit from a particular activity compared with the amount spent on marketing it in a particular period. This shows how effectively the company is spending money on marketing:

We need to cut costs and increase our return on marketing investment.

(Definition of “return on marketing investment” from the Cambridge Business English Dictionary © Cambridge University Press)