return on marketing investment Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “return on marketing investment” in the English Dictionary

"return on marketing investment" in Business English

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return on marketing investmentnoun [C or U]

uk   us   ( abbreviation ROMI)
MARKETING, FINANCE, ACCOUNTING the ​profit from a particular ​activity compared with the ​amountspent on ​marketing it in a particular ​period. This ​shows how ​effectively the ​company is ​spendingmoney on ​marketing: We need to ​cutcosts and ​increase our ​return on ​marketinginvestment.
(Definition of return on marketing investment from the Cambridge Business English Dictionary © Cambridge University Press)
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