Meaning of “reverse marketing” in the English Dictionary

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"reverse marketing" in Business English

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reverse marketingnoun [ U ]

uk us

MARKETING activities to make it easy for people to find and choose a particular company's products and services, for example through general advertising, rather than marketing to a particular group of possible customers:

The goal of reverse marketing is to market a product in a way that will cause the consumer to seek the firm doing the marketing.

(Definition of “reverse marketing” from the Cambridge Business English Dictionary © Cambridge University Press)