reverse marketing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “reverse marketing” in the English Dictionary

"reverse marketing" in Business English

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reverse marketingnoun [U]

uk   us  
MARKETING activities to make it ​easy for ​people to ​find and choose a particular company's ​products and ​services, for ​example through ​generaladvertising, rather than ​marketing to a particular ​group of possible ​customers: The ​goal of ​reversemarketing is to ​market a ​product in a way that will cause the ​consumer to ​seek the ​firm doing the ​marketing.
(Definition of reverse marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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