roadshow Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “roadshow” in the English Dictionary

"roadshow" in British English

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roadshownoun [C]

uk   /ˈrəʊd.ʃəʊ/  us   /ˈroʊd.ʃoʊ/
a ​series of ​shows or ​events that take ​place in different ​places around the ​country, for ​entertainment or in ​order to give the ​publicinformation about a ​company, ​product, etc.: The roadshow is coming to ​town. To ​raise new ​capital in the US, the ​companyorganized an investor roadshow for three ​days in Boston and New York.
(Definition of roadshow from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"roadshow" in Business English

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roadshownoun [C]

uk   us   /ˈrəʊdʃəʊ/ MARKETING
a ​series of ​events in different ​places at which a ​company gives ​information to possible ​customers, ​investors, etc.: To ​raise new ​capital in the US, the ​companyorganized an investor roadshow.
(Definition of roadshow from the Cambridge Business English Dictionary © Cambridge University Press)
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