roll out Meaning in the Cambridge English Dictionary

Meaning of “roll out” in the English Dictionary

"roll out" in Business English

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roll out

phrasal verb with roll uk   us   /rəʊl/ verb
MARKETING to make a new ​product, ​service, or ​systemavailable for the first ​time: A ​mediacampaign is expected to ​roll out early next ​year.roll sth out The ​companyplans to ​roll out the ​scheme across ​Europe in the coming months.

roll-outnoun [C or U]

(also rollout) uk   us   (also rolling launch) MARKETING
an occasion when a new ​product or ​service is gradually made ​available to more ​people after it has first been ​tested in a particular ​area: rollout of sth Rollout of the new ​technology has been ​slow. a product rollout
(Definition of roll out from the Cambridge Business English Dictionary © Cambridge University Press)
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