run of book Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “run of book” in the English Dictionary

"run of book" in Business English

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run of bookadjective

(also run-of-book) uk   us   ( abbreviation ROB) MARKETING
used to describe ​advertisingspace in a ​magazine, ​newspaper, etc. ​bought at a ​rate that does not ​allow the ​businessbuying the ​space to choose a particular ​place for their ​advertisement: An ​advertiser decided to ​turn two ​run of ​bookpages into an ​insert. Could you ​provide me with the ​grossrate for a run-of-book ad?
run-of-book
adverb
The ​offerincludes one ​fullpage four-color ad to be ​placed run-of-book.
(Definition of run of book from the Cambridge Business English Dictionary © Cambridge University Press)
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“run of book” in Business English

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