Meaning of “run of network” in the English Dictionary

business-english dictionary

"run of network" in Business English

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run of networkadjective

also run-of-network uk us abbreviation RON MARKETING, E-COMMERCE

used to describe advertising space in a series of websites, bought at a rate that does not allow the business buying the space to choose a particular website or place for their advertisement:

Run of network targeting can help if you want to influence a diverse range of consumers.

(Definition of “run of network” from the Cambridge Business English Dictionary © Cambridge University Press)