run of paper Meaning in the Cambridge English Dictionary
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Meaning of “run of paper” in the English Dictionary

"run of paper" in Business English

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run of paperadjective

uk   us   (also run of press, also run of publication, abbreviation ROP) MARKETING
used to describe ​advertisingspace in a ​newspaper or ​magazinebought at a ​rate that does not ​allow the ​businessbuying the ​space to choose a particular ​place for their ​advertisement: This ​pageincludesadvertisingspecificationsspecific to the Metro ​newspaperrun of ​paperadverts.
(Definition of run of paper from the Cambridge Business English Dictionary © Cambridge University Press)
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