Meaning of “run of paper” in the English Dictionary

business-english dictionary

"run of paper" in Business English

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run of paperadjective

uk us also run of press, also run of publication, abbreviation ROP MARKETING

used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement:

(Definition of “run of paper” from the Cambridge Business English Dictionary © Cambridge University Press)