Meaning of “run of site” in the English Dictionary

business-english dictionary

"run of site" in Business English

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run of siteadjective

also run-of-site uk us abbreviation ROS MARKETING, E-COMMERCE

used to describe advertising space on a website, bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement:

A run of site ad rotates on all non-featured ad spaces on a site.

(Definition of “run of site” from the Cambridge Business English Dictionary © Cambridge University Press)