Meaning of “sales campaign” in the English Dictionary

business-english dictionary

"sales campaign" in Business English

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sales campaignnoun [ C ]

uk us

COMMERCE, MARKETING a plan that includes the advertising, events, and activities that a company will use to make customers want to buy a product:

The airline has launched its Christmas sales campaign, offering deeply discounted prices.

(Definition of “sales campaign” from the Cambridge Business English Dictionary © Cambridge University Press)