sales channel Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “sales channel” in the English Dictionary

"sales channel" in Business English

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sales channelnoun [C]

uk   us  
COMMERCE one of the ways in which a ​companyprovidescustomers with a particular ​product: We were looking for a way to ​sell over the ​Internet without destroying our traditional ​saleschannels. It was difficult to convince ​customers that ​adding new ​saleschannels would ​benefit both us and them.
(Definition of sales channel from the Cambridge Business English Dictionary © Cambridge University Press)
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