Meaning of “sales orientation” in the English Dictionary

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"sales orientation" in Business English

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sales orientationnoun [ S ]


if a company has a sales orientation, it puts most of its efforts into creating strong selling methods, rather than into product development or finding out about customer needs:

After increasing efficiencies in manufacture or processing, this is the period in which a sales orientation dominates the firm.

(Definition of “sales orientation” from the Cambridge Business English Dictionary © Cambridge University Press)