Meaning of “sales orientation” in the English Dictionary

business-english dictionary

"sales orientation" in Business English

See all translations

sales orientationnoun [ S ]

uk us MARKETING, MANAGEMENT

if a company has a sales orientation, it puts most of its efforts into creating strong selling methods, rather than into product development or finding out about customer needs:

After increasing efficiencies in manufacture or processing, this is the period in which a sales orientation dominates the firm.

(Definition of “sales orientation” from the Cambridge Business English Dictionary © Cambridge University Press)