sales orientation Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “sales orientation” in the English Dictionary

"sales orientation" in Business English

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sales orientationnoun [S]

uk   us   MARKETING, MANAGEMENT
if a ​company has a ​salesorientation, it puts most of its ​efforts into ​creatingstrongsellingmethods, rather than into ​productdevelopment or ​finding out about ​customerneeds: After ​increasing efficiencies in ​manufacture or ​processing, this is the ​period in which a ​salesorientationdominates the ​firm.
(Definition of sales orientation from the Cambridge Business English Dictionary © Cambridge University Press)
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