Meaning of “sales promotion” in the English Dictionary

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"sales promotion" in Business English

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sales promotionnoun [ C ]

uk us COMMERCE, MARKETING

an activity or series of activities done to increase sales of a particular product, for example by reducing its price or advertising it:

have/run a sales promotion They ran a sales promotion in July that helped clear some of last year's inventory.

(Definition of “sales promotion” from the Cambridge Business English Dictionary © Cambridge University Press)