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Meaning of “sales resistance” in the English Dictionary

"sales resistance" in Business English

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sales resistancenoun [U]

uk   us   COMMERCE, MARKETING
a ​situation in which ​people do not want to ​buy a ​product, for ​example because they do not like the ​salesmethods used: meet/overcome sales resistance It took a ​longtime for the obvious ​quality of Japanese motor ​cars to overcome ​Europeansalesresistance.
(Definition of sales resistance from the Cambridge Business English Dictionary © Cambridge University Press)
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