Meaning of “sales resistance” in the English Dictionary

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"sales resistance" in Business English

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sales resistancenoun [ U ]

uk us COMMERCE, MARKETING

a situation in which people do not want to buy a product, for example because they do not like the sales methods used:

meet/overcome sales resistance It took a long time for the obvious quality of Japanese motor cars to overcome European sales resistance.

(Definition of “sales resistance” from the Cambridge Business English Dictionary © Cambridge University Press)