Meaning of “sales war” in the English Dictionary

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"sales war" in Business English

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sales warnoun [ C ]

uk us COMMERCE, MARKETING

a situation in which different companies compete with each other very strongly to sell more goods or services:

a sales war with sth The newspaper company today opens a new front in its ferocious sales war with the cut-price Times, by introducing a redesign.

(Definition of “sales war” from the Cambridge Business English Dictionary © Cambridge University Press)