Meaning of “sampling fraction” in the English Dictionary

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"sampling fraction" in Business English

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sampling fractionnoun [ C ]

uk us MARKETING, MEASURES

the relationship between the size of a group taking part in a study and the size of the larger group that they belong to:

Given the low sampling fraction (5%), the data cannot be considered statistically representative.

(Definition of “sampling fraction” from the Cambridge Business English Dictionary © Cambridge University Press)