sampling Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “sampling” in the English Dictionary

"sampling" in Business English

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uk   us   /ˈsɑːmplɪŋ/
[U] the ​activity of ​providing or ​trying a ​smallamount of a ​product so someone can decide whether to ​buy it: When it ​works, sampling can be the most ​effectiveform of ​advertising.
[U] MARKETING the ​activity of getting the ​opinions of a ​number of ​people chosen from a ​group, in ​order to ​find out about the whole ​group: Something has gone wrong in the sampling ​methods used by the ​market researchers.
[U] the ​activity of ​testing a ​smallamount of something to see whether it is good, whether it contains a particular substance, etc.: air/blood/water sampling
[C] a ​smallamount, ​number, or ​part of something that is ​tried or ​tested: He'll ​collect a sampling of 100 ​items and then ​scan them to ​confirm their ​prices. a random sampling
(Definition of sampling from the Cambridge Business English Dictionary © Cambridge University Press)
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“sampling” in Business English

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