Meaning of “sampling” in the English Dictionary

"sampling" in Business English

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uk /ˈsɑːmplɪŋ/ us

[ U ] the activity of providing or trying a small amount of a product so someone can decide whether to buy it:

When it works, sampling can be the most effective form of advertising.

[ U ] MARKETING the activity of getting the opinions of a number of people chosen from a group, in order to find out about the whole group:

Something has gone wrong in the sampling methods used by the market researchers.

[ U ] the activity of testing a small amount of something to see whether it is good, whether it contains a particular substance, etc.:

air/blood/water sampling

[ C ] a small amount, number, or part of something that is tried or tested:

He'll collect a sampling of 100 items and then scan them to confirm their prices.
a random sampling

(Definition of “sampling” from the Cambridge Business English Dictionary © Cambridge University Press)