Meaning of “saturate” in the English Dictionary

"saturate" in British English

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saturateverb

uk /ˈsætʃ.ər.eɪt/ us /ˈsætʃ.ər.eɪt/

saturate verb (FILL)

[ T ] to fill a thing or place completely so that no more can be added:

The police saturated (= a large number of police officers were sent into) the area.
saturate the market

to provide too much of a product so that there is more of this product available than there are people who want to buy it:

Since the US market has now been saturated, drug dealers are looking to Europe.
saturation
noun [ U ] uk /ˌsætʃ.əˈreɪ.ʃən/ us /ˌsætʃ.əˈreɪ.ʃən/

market saturation

saturatenoun [ C usually plural, U ]

uk /ˈsætʃ.ə.rət/ us /ˈsætʃ.ə.rət/

(Definition of “saturate” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"saturate" in American English

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saturateverb [ T ]

us /ˈsætʃ·əˌreɪt/

to make something or someone completely wet, or to make a place completely full of something:

Water thoroughly to saturate the soil.
Contemporary U.S. culture is completely saturated with technology.

chemistry Saturate also means to cause a substance to combine with as much of another substance as is possible.

saturation
noun [ U ] us /ˌsætʃ·əˈreɪ·ʃən/

(Definition of “saturate” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"saturate" in Business English

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saturateverb [ T ]

uk /ˈsætʃəreɪt/ us MARKETING, COMMERCE
saturate the market

to provide more of a product or service than people want to buy:

Mortgage lenders have recognised that they saturated the market five years ago.
They are opening up new markets faster than the old ones can be saturated.

(Definition of “saturate” from the Cambridge Business English Dictionary © Cambridge University Press)