Meaning of “saturation” in the English Dictionary

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"saturation" in Business English

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saturationnoun [ U ]

uk /ˌsætʃərˈeɪʃən/ us MARKETING, COMMERCE

a situation in which too much of a product or service is provided so that there is more available than there are people who want to buy it:

market saturation/saturation of the market
Their expansion into consumer lending is reaching saturation point.

(Definition of “saturation” from the Cambridge Business English Dictionary © Cambridge University Press)