Meaning of “second-mover advantage” in the English Dictionary

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"second-mover advantage" in Business English

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second-mover advantagenoun [ C ]

uk us MARKETING

the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers' reactions and offer something better than its competitor:

US companies can have second-mover advantage in areas such as wireless commerce where they are significantly behind the competition in Europe.

(Definition of “second-mover advantage” from the Cambridge Business English Dictionary © Cambridge University Press)