second-mover advantage Meaning in the Cambridge English Dictionary
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Meaning of “second-mover advantage” in the English Dictionary

"second-mover advantage" in Business English

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second-mover advantagenoun [C]

uk   us   MARKETING
the ​advantage that a ​company has when it ​offers a ​product or ​service later than a ​competitor, because it can learn from ​customers' ​reactions and ​offer something better than its ​competitor: US ​companies can have second-mover ​advantage in ​areas such as ​wirelesscommerce where they are significantly behind the ​competition in ​Europe.
(Definition of second-mover advantage from the Cambridge Business English Dictionary © Cambridge University Press)
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