secondary meaning Meaning in the Cambridge English Dictionary
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Meaning of “secondary meaning” in the English Dictionary

"secondary meaning" in Business English

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secondary meaningnoun [C or U]

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LAW if particular common words, ​patterns, etc. are considered to have a ​secondarymeaning, they are so closely ​connected in people's minds with a particular ​product or ​service that they can be ​protected as a trademark: Surnames are not given ​protection as a ​trademark until they ​achievesecondarymeaning through extensive ​advertising or ​long use.
(Definition of secondary meaning from the Cambridge Business English Dictionary © Cambridge University Press)
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