Meaning of “secondary meaning” in the English Dictionary

business-english dictionary

"secondary meaning" in Business English

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secondary meaningnoun [ C or U ]

uk us

LAW if particular common words, patterns, etc. are considered to have a secondary meaning, they are so closely connected in people's minds with a particular product or service that they can be protected as a trademark:

Surnames are not given protection as a trademark until they achieve secondary meaning through extensive advertising or long use.

(Definition of “secondary meaning” from the Cambridge Business English Dictionary © Cambridge University Press)