Meaning of “sell sb on sth” in the English Dictionary

business-english dictionary

"sell sb on sth" in Business English

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sell sb on sth

phrasal verb with sell uk /sel/ us verb sold, sold

to persuade someone to buy something or give support to an idea:

Distributors are trained to sell consumers on the idea that these products are a necessary part of their safety system.
She's really sold on the idea of moving to Australia.

(Definition of “sell sb on sth” from the Cambridge Business English Dictionary © Cambridge University Press)