Meaning of “sell through” in the English Dictionary

"sell through" in Business English

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sell through

phrasal verb with sell uk /sel/ us verb sold, sold

COMMERCE, MARKETING to be sold to customers:

Even with best-sellers, you can't just sit back and assume the run will sell through.



[ C or U ] the number of units of a particular product sold in a particular period, often expressed as a percentage of the number available at the beginning of the period:

The sell-through of the new product was better than we'd thought.

[ C ] the number of DVDs of a film sold directly to customers, rather than to stores that rent them to customers:

There were a lot of sell-throughs of last year's Oscar winners.

(Definition of “sell through” from the Cambridge Business English Dictionary © Cambridge University Press)