sell through Meaning in the Cambridge English Dictionary

Meaning of “sell through” in the English Dictionary

"sell through" in Business English

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sell through

phrasal verb with sell uk   us   /sel/ verb (sold, sold)
COMMERCE, MARKETING to be ​sold to ​customers: Even with best-sellers, you can't just sit back and ​assume the ​run will ​sell through.


uk   us   MARKETING
[C or U] the ​number of ​units of a particular ​productsold in a particular ​period, often ​expressed as a ​percentage of the ​numberavailable at the beginning of the ​period: The sell-through of the new ​product was better than we'd ​thought.
[C] the ​number of ​DVDs of a film ​sold directly to ​customers, rather than to ​stores that ​rent them to ​customers: There were a lot of sell-throughs of last year's Oscar ​winners.
(Definition of sell through from the Cambridge Business English Dictionary © Cambridge University Press)
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