Meaning of “sell” in the English Dictionary

"sell" in British English

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uk /sel/ us /sel/ sold, sold

sell verb (MONEY)

A2 [ I or T ] to give something to someone else in return for money:

[ + two objects ] I sold him my car/I sold my car to him for $600.
We'll be selling the tickets at/for £50 each.
The stall sells drinks and snacks.

A2 [ I or T ] to be bought in the way or quantities that are mentioned; to be sold at the price mentioned :

These baskets sell well (= a lot of them are bought).
Their last album sold over a hundred thousand copies.
How much does the phone sell for?

(Definition of “sell” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"sell" in American English

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sellverb [ I/T ]

us /sel/ past tense and past participle sold /soʊld/

sell verb [ I/T ] (EXCHANGE FOR MONEY)

to give a thing or perform a service in exchange for money:

[ I ] These baskets sell well (= people buy a lot of them).

sell verb [ I/T ] (PERSUADE)

to persuade someone to accept an idea or plan, or to cause something to be accepted:

[ T ] That is a plan we can easily sell to the school board.

(Definition of “sell” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"sell" in Business English

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uk /sel/ us sold, sold

[ I or T ] COMMERCE, FINANCE to give something to someone else in return for money:

sell securities/shares/stock
sell a car/company/house
The 43% owner of the company indicated that it was ready to sell.
sell sth to sb/sth The partners plan to sell 40% of the company to investors.
sell sb sth We are going to sell him our car.
sell to sb/sth The site could be built on if the owners decided to sell to private developers.
sell sth at $10/$100, etc. It raised $180 million Monday by selling 7.2 million shares at $25 apiece.
sell sth at a loss/markup/profit The business was sold at an enormous profit.
sell sth for $10/$100, etc. How much did you sell your house for?

[ I or T ] COMMERCE to have something available for people to buy:

On either bank of the river are specialist shops selling designer clothes, books, music and art.
Its products are sold in 150 countries.
We sell directly via a contact sales force.
sell online/over the internet

[ I or T ] COMMERCE, FINANCE to be bought in the quantities or the way specified:

sell fast/well The watches are selling well through the group's retail outlets.
sell at $10/$100, etc. The stock is currently selling at 11 times earnings estimates.
sell for $10/$100, etc. The games console will sell for $349.
The company had problems with overstocking and products that didn't sell.
The magazine is now selling 225,000 copies a week.

[ I or T ] MARKETING to make people want to buy something:

Price and delivery are only two elements of the marketing mix that sells products.
It's a cliche of advertising to say that "sex sells".

[ T ] to persuade someone that an idea or plan is a good one, and likely to be successful:

He is trying to sell an idea for a TV comedy.
sell sth to sb The government sold spending cuts to the public as a way to get the economy growing again.
sell yourself

to persuade people that you have the right qualities or abilities for a particular job or in a particular situation:

The phone interview is your one chance to sell yourself.
sell like hot cakes informal

to be bought quickly and in large numbers:

With-profits bonds have sold like hot cakes to older people looking for a low-risk, high return for their money.

sellnoun [ C, usually singular ]

uk /sel/ us MARKETING

an act of selling or trying to sell a product or service:

a difficult/hard/tough sell In spite of continuing drought conditions, artificial grass remains a hard sell.
Fear of unemployment make mortgage protection an easy sell.

an act of trying to persuade someone that something is a good idea:

a hard/difficult/tough sell Tax breaks for developers to build more-expensive housing would be a tough sell.

[ C ] also sell rating FINANCE, STOCK MARKET advice to sell shares in a particular company from a broker:

The broker SG Securities is moving its rating to a sell.
While Merrill has a neutral recommendation, we believe the shares are a sell.

(Definition of “sell” from the Cambridge Business English Dictionary © Cambridge University Press)