Meaning of “selling concept” in the English Dictionary

"selling concept" in Business English

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selling conceptnoun

uk us also sales concept MARKETING

[ C ] an idea about how to sell a product:

The selling concept was to change the window display every week.

[ S ] the idea that a company should sell the products that they have already produced rather than creating and selling new products that customers might want

(Definition of “selling concept” from the Cambridge Business English Dictionary © Cambridge University Press)