selling concept Meaning in the Cambridge English Dictionary

Meaning of “selling concept” in the English Dictionary

"selling concept" in Business English

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selling conceptnoun

uk   us   (also sales concept) MARKETING
[C] an ​idea about how to ​sell a ​product: The ​sellingconcept was to ​change the ​windowdisplay every week.
[S] the ​idea that a ​company should ​sell the ​products that they have already ​produced rather than ​creating and ​selling new ​products that ​customers might want
(Definition of selling concept from the Cambridge Business English Dictionary © Cambridge University Press)
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“selling concept” in Business English

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