selling point Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “selling point” in the English Dictionary

"selling point" in British English

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selling pointnoun [C]

uk   us  
a ​characteristic of a ​product that will ​persuadepeople to ​buy it: Its ​bestsellingpoint is the ​price - it's the ​cheapest on the ​market.
(Definition of selling point from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"selling point" in Business English

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selling pointnoun [C]

uk   us   MARKETING
a characteristic of a ​product or ​service that will persuade ​people to ​buy it: That's a ​sellingpoint the ​company hopes advertisers and ​viewers will ​pick up on.
See also
(Definition of selling point from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “selling point”
in Chinese (Simplified) 卖点…
in Chinese (Traditional) 賣點…
What is the pronunciation of selling point?
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