Meaning of “shameless” in the English Dictionary

"shameless" in British English

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uk /ˈʃeɪm.ləs/ us /ˈʃeɪm.ləs/ disapproving

not ashamed, especially about something generally considered unacceptable:

She is completely shameless about her ambition.
They seem to have a shameless disregard for truth.

behaving in a way intended to attract sexual interest, without feeling ashamed about it:

She's a shameless hussy.
adverb uk /ˈʃeɪm.lə us /ˈʃeɪm.lə disapproving

The company has shamelessly abandoned its principles.
She's shamelessly having an affair with her friend's husband.
noun [ U ] uk /ˈʃeɪm.ləs.nəs/ us /ˈʃeɪm.ləs.nəs/

(Definition of “shameless” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"shameless" in American English

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us /ˈʃeɪm·ləs/

being something you should be ashamed of:

It was a shameless display of cowardice.

Shameless also means done without worrying about whether your actions are right or wrong:

When the senator wanted something from a colleague, he first resorted to shameless flattery.
shameless manipulation of the press
adverb us /ˈʃeɪm·ləs·li/

(Definition of “shameless” from the Cambridge Academic Content Dictionary © Cambridge University Press)