Meaning of “share of voice” in the English Dictionary


"share of voice" in Business English

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share of voicenoun [ U ]

uk us abbreviation SOV MARKETING

the degree to which people see a company’s advertisements, etc. in a particular market, compared to those of competitors:

Even when we were losing audiences, our share of voice was still the most powerful.

(Definition of “share of voice” from the Cambridge Business English Dictionary © Cambridge University Press)