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Meaning of “shifting” in the English Dictionary

(Definition of shifting from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"shifting" in Business English

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shiftingadjective [before noun]

uk   /ˈʃɪftɪŋ/ us  
changing all the time: Our marketing needs to keep up with shifting consumer profiles.
(Definition of shifting from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “shifting”
in Chinese (Simplified) 不断变化的, 不断移动的…
in Chinese (Traditional) 不斷變化的, 不斷移動的…
What is the pronunciation of shifting?
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