short run Meaning in the Cambridge English Dictionary

Meaning of “short run” in the English Dictionary

"short run" in Business English

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short runnoun [S]

uk   us   (also short term)
a ​shortperiod of ​time: For now he is ​concentrating on the ​shortrun. We are very pleased with the ​shortrun, and in particular, the ​performance of this ​quarter.
in/over the short run over a ​shortperiod into the future: Although that ​approach can ​work in the ​shortrun, ​longterm it won't.

short-runadjective [before noun]

uk   us  
continuing to exist or have an ​effect for a ​shortperiod of ​time: The ​value of ​shares depends little on short-run ​companyearnings. So the best short-run ​forecast of the ​exchangerate is whatever it ​happens to be today.
(Definition of short run from the Cambridge Business English Dictionary © Cambridge University Press)
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