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Meaning of “short run” in the English Dictionary

"short run" in Business English

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short runnoun [S]

uk   us   (also short term)
a short period of time: For now he is concentrating on the short run. We are very pleased with the short run, and in particular, the performance of this quarter.
in/over the short run
over a short period into the future: Although that approach can work in the short run, long term it won't.
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short-runadjective [before noun]

uk   us  
continuing to exist or have an effect for a short period of time: The value of shares depends little on short-run company earnings. So the best short-run forecast of the exchange rate is whatever it happens to be today.
(Definition of short run from the Cambridge Business English Dictionary © Cambridge University Press)
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“short run” in Business English

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