Meaning of “short run” in the English Dictionary

"short run" in Business English

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short runnoun [ S ]

uk us also short term

a short period of time:

For now he is concentrating on the short run.
We are very pleased with the short run, and in particular, the performance of this quarter.
in/over the short run

over a short period into the future:

Although that approach can work in the short run, long term it won't.


short-runadjective [ before noun ]

uk us

continuing to exist or have an effect for a short period of time:

The value of shares depends little on short-run company earnings.
So the best short-run forecast of the exchange rate is whatever it happens to be today.

(Definition of “short run” from the Cambridge Business English Dictionary © Cambridge University Press)