Meaning of “snowballing” in the English Dictionary

business-english dictionary

"snowballing" in Business English

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snowballingadjective [ before noun ]

uk /ˈsnəʊbɔːlɪŋ/ us

quickly growing bigger or more important:

Despite snowballing declines in the stock market, their sales surged in the first quarter.

(Definition of “snowballing” from the Cambridge Business English Dictionary © Cambridge University Press)