Meaning of “social marketing” in the English Dictionary

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"social marketing" in Business English

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social marketingnoun [ U ]

uk us

SOCIAL RESPONSIBILITY the use of marketing methods to change people's behaviour in areas such as health, education, etc.:

We should be more aggressive in getting out into our communities to do social marketing to help people to focus on health maintenance.

(Definition of “social marketing” from the Cambridge Business English Dictionary © Cambridge University Press)