soft asset Meaning in the Cambridge English Dictionary
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Meaning of “soft asset” in the English Dictionary

"soft asset" in Business English

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soft assetnoun [C, usually plural]

uk   us   HR
something such as ​skills, ​ideas, or ​knowledge that a ​business depends on to be ​successful: California is at the forefront of the new ​economy in which ​softassets will ​play an ​increasingly important role in ​generatinggrowth.
(Definition of soft asset from the Cambridge Business English Dictionary © Cambridge University Press)
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