Meaning of “soft asset” in the English Dictionary

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"soft asset" in Business English

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soft assetnoun [ C, usually plural ]

uk us HR

something such as skills, ideas, or knowledge that a business depends on to be successful:

California is at the forefront of the new economy in which soft assets will play an increasingly important role in generating growth.

(Definition of “soft asset” from the Cambridge Business English Dictionary © Cambridge University Press)