Meaning of “soft market” in the English Dictionary

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"soft market" in Business English

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soft marketnoun [ C ]

uk us ECONOMICS, COMMERCE

a situation where there are more products or services available than there is demand for them:

Its products may be good, but they cost a lot of money, which makes them difficult to sell in a soft market.

(Definition of “soft market” from the Cambridge Business English Dictionary © Cambridge University Press)