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Meaning of “soft sell” in the English Dictionary

"soft sell" in Business English

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soft sellnoun [S]

uk   us  
MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE something that is easy to sell: The new camera phone is a soft sell.
(Definition of soft sell from the Cambridge Business English Dictionary © Cambridge University Press)
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“soft sell” in Business English

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