softeningadjective [ before noun ]uk /ˈsɒfənɪŋ/ us
softeningnoun [ S ]uk /ˈsɒfənɪŋ/ us
He sees a softening in demand from the current boom's nouveaux riches, whose high-tech wealth is waning.
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a group of people, especially within a political party, who try to encourage other people to follow a new, more interesting, or more active way of doing things