split run Meaning in the Cambridge English Dictionary
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Meaning of “split run” in the English Dictionary

"split run" in Business English

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split runnoun [C]

(also split-run) uk   us   (also split run test) MARKETING
a ​newspaper, ​magazine, ​websitepage, etc. that is ​produced in two or more ​forms with different ​advertisements in each to ​test which ​advertisements get the best ​results: Newspapers ​normallycharge you for ​arranging a split-run.
a split-run ​advertisement
(Definition of split run from the Cambridge Business English Dictionary © Cambridge University Press)
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