Meaning of “split run” in the English Dictionary

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"split run" in Business English

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split runnoun [ C ]

also split-run uk us also split run test MARKETING

a newspaper, magazine, website page, etc. that is produced in two or more forms with different advertisements in each to test which advertisements get the best results:

Newspapers normally charge you for arranging a split-run.
split-run
adjective

a split-run advertisement

(Definition of “split run” from the Cambridge Business English Dictionary © Cambridge University Press)