Meaning of “stickiness” in the English Dictionary

"stickiness" in Business English

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stickinessnoun [ U ]

/ˈstɪkɪnəs/ uk us

COMMERCE, E-COMMERCE qualities that encourage visitors to spend a long time in a store, on a website, etc.:

The company is using multimedia to increase the stickiness of visits to its Oxford Street Store.

the slow speed with which a particular cause can have a particular effect:

These sociologists emphasize the stickiness of organizational change.

(Definition of “stickiness” from the Cambridge Business English Dictionary © Cambridge University Press)

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