Meaning of “store brand” in the English Dictionary

(Definition of “store brand” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"store-brand" in Business English

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store-brandadjective

uk us US COMMERCE, MARKETING

→  own-brand

store brandnoun [ C ]

uk us also store label US

COMMERCE, MARKETING a product that has the name of the store where you buy it, rather than a name used by the company that made it:

Unlike national brands, store brands can lower their prices and still be profitable.

(Definition of “store-brand” from the Cambridge Business English Dictionary © Cambridge University Press)