Meaning of “straight rebuy” in the English Dictionary

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"straight rebuy" in Business English

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straight rebuynoun [ C ]

uk us COMMERCE, MARKETING

the decision to buy the brand, product, etc. that you bought last time, rather than considering other brands or products:

Purchase decisions can be categorized into straight rebuy decisions; modified rebuy decisions; new task purchasing.

(Definition of “straight rebuy” from the Cambridge Business English Dictionary © Cambridge University Press)