Meaning of “strapline” in the English Dictionary


"strapline" in Business English

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straplinenoun [ C ]

uk /ˈstræplaɪn/ us MARKETING

a short, easily remembered phrase used by an organization so that people will recognize it or its products:

The UK grocer decided to drop its 30-year-old advertising strapline and launch a new campaign.
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(Definition of “strapline” from the Cambridge Business English Dictionary © Cambridge University Press)

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