sweeps Meaning in the Cambridge English Dictionary
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Meaning of “sweeps” in the English Dictionary

"sweeps" in Business English

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sweepsnoun [plural]

uk   us   /swiːps/ US informal MARKETING, COMMUNICATIONS
a ​list, ​produced at particular ​times of the ​year, that ​measures how popular ​televisionprogrammes are. The ​list is used especially to decide ​advertisingpricesbased on the ​size of a programme's ​audience: NBC ​leads in February's sweeps ​ratingperiod.
(Definition of sweeps from the Cambridge Business English Dictionary © Cambridge University Press)
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