Meaning of “swot” in the English Dictionary

"SWOT" in Business English

See all translations

SWOTnoun [ U ]

uk /swɒt/ us COMMERCE

abbreviation for strengths, weaknesses, opportunities, threats: a method for examining an organization, product, etc. and how it can develop, by considering these four areas:

Carrying out a SWOT analysis helped them identify two clear markets for their product.

(Definition of “SWOT” from the Cambridge Business English Dictionary © Cambridge University Press)